Client: “TechStyle” is a mid-sized retailer specializing in fashion apparel and accessory bundles. Established as a brick-and-mortar business, TechStyle recognized a need to expand online to reach millennials and Gen-Z shoppers. Their goal was to build a scalable, user-friendly e-commerce presence that could:
• Showcase curated fashion collections
• Support seasonal product launches
• Integrate seamlessly with inventory and fulfillment workflows
• Scale traffic during peak promotions (e.g., Black Friday, new capsule drops)
2. Objectives
- Launch a Secure, Responsive Storefront
- Ensure mobile-first design to accommodate 60%+ smartphone traffic.
- Implement SSL and PCI-compliant payment processing.
- Streamline Product Management & Inventory Sync
- Automate stock updates between warehouse and website.
- Simplify product creation workflows for the merchandising team.
- Optimize UX for Higher Conversion Rates
- Reduce checkout friction and cart abandonment.
- Personalize product recommendations based on browsing history.
- Establish a Flexible Marketing & Analytics Framework
- Integrate with email marketing (e.g., Klaviyo) and social channels.
- Provide real-time reporting on traffic, revenue, and customer behavior.